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Usability

Bad design by design, Print Design, The Design Process, Usability, Website Design

Designers don’t make things look ‘pretty’

What do designers do? Make things ‘pretty’ and ‘put a new coat of paint on something’, right? Wrong. A designer is someone who communicates visually through various mediums. This could be through print design, web design, and especially wayfinding design (the design of directional signs in our environment). The end result is hopefully something that […]

Branding, Design Concept/Ideas, Logo Design, Usability

What Makes a Logo Great?

I don’t know too much about logo design, since I focus most of my time with magazine design and web design, although I will try to list some things I’ve learned. Effective Logos… …are distinctive …are visible …are usable …are memorable …are universal …are durable …are timeless …do not sell, only identifies. …derives its meaning from […]