I got an email today from someone named Armin Vit. I was hovering over ‘mark as spam’ until I read the subject line.
Brand New Mystery Product
Now, for some reason this caught my attention as not being exactly spam (don’t ask me why). So I opened it.
If I have contacted you it means that we have included your quote (in our mystery product).
I almost forgot that a few weeks ago I contributed to a discussion on Brand New’s website. The discussion simply asked ‘Why do you sketch logos?’ and can be found here.
This is what I said:
I sketch on paper rather than the computer because when I use a computer to generate ideas, even the bad comps look good since they are in a polished, clean state. I get a false-sense of completeness when I jump to the computer too quickly. Sketching your ideas on paper removes any false sense that that particular idea is good simply because it’s kerned nicely.
They have created a ‘mystery product’ which includes a select 16-24 folks’ comments on why they sketch logos. I was chosen out of the more than 200 contributers.
The email also said that they are sending me a compliment ‘mystery product’. My guess is that it’s a small book or a poster of some sort. I’ll post a picture of the mystery product when I receive it!
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